Overall, this thesis provides some insight into the influence of translation on cultural identity. It aims to make coordination between the cultural function of translation and the impact of target culture on translation. It is the most significant theory that focus on the function of translated text in target situation and culture. It adopts a prospective attitude to translation which means the Skopos should be worked out before doing translation. Skopos is the Greek word for aim or purpose (Nord 1997a: 27). 124), is an approach to translation which was first put forward by Hans J. Three types of analysis are conducted: a literary analysis of the source text a microanalysis of the target text, further divided into an analysis of the novel's paratexts and a descriptive analysis of ninety-eight culture-bound references and finally, a macro-analysis of the overall norms and of the skopos of the translation showing how both affect the transmission of the Egyptian ethos. The Skopos theory postulates the problems encountered while translating non-literary texts for government or non-government agencies, mostly commercial, scientific and technical translation. III A Brief Introduction to Skopos Theory 3.1 Skopos Theory Skopos theory, meaning the end justifies the means (Nord, 2001, p. These are Venutis Domesticating and Foreignizing Theory Tourys DTS Genettes Paratexts Pedersens taxonomy of strategies for rendering culture-bound references and his classification of culture-bound elements and Vermeers Skopos Theory. 4. Keywords: Translation, Skopos, translation strategies, Bilingual childrens storybook. Through the investigation of various translation examples, the author believes that Skopos Theory can be used to guide the translation of different Chinese cosmetic. The skopos rule should be put on the top priority. As the translation of English trademark names is a project which has particular purposes, the Skopos theory is very suitable to the translation of English trademark names. Guided by Skopos Theory, this thesis believes that translation is across-cultural communicative activity with a certain purpose. Five theories are incorporated in the analysis. The Skopos theory believes that the translating purpose decides the translating strategies and methods. It studies the foreignizing and domesticating translation strategies used to recreate the Egyptian ethos in the translation of Elkhadems The Plague from Arabic to English. This thesis focuses on translation as a transcultural activity.

Skopos theory thesis